BRAND STORY
木途
MUTU
More than a decade ago, at the foot of Mount Tai in eastern China, our founder - nicknamed “木头” ("Wood") by his friends — set out true to his name, with tenacity and steadiness to do something deceptively simple yet exceptionally hard: Create protective gear that offers close-fitting support without impeding movement, engraving the resilience of "wood" into every impact. Steady and methodical, grounded and diligent, building strength for measured breakthroughs, speaking little and doing much. These traits shaped not only his character but also the brand's backbone. Today, that single "wood" has grown into a forest.
木途：以木之韧，行专注之途。(MUTU: With the resilience of wood, we pursue a focused path.)
Interpretation: 木途(MUTU)
木(Mu): It symbolizes growth, solidity, tenacity, and resilience. As the rings deepen inward, craftsmanship goes deeper; as the frame rises, performance ascends. It stands for MUTU's long-termism in materials and design.
途(Tu)": It symbolizes practice and pursuit “路漫漫其修远兮，吾将上下而求索”(The road is long and its course far; I will search above and below.) "We hold fast to our product philosophy, stay true to our original intention,and let evidence and iteration be the answer. answer.
合而为“木途”(MUTU): We engrave the resilience of "wood" into the reassurance that follows every impact.Whether you are a beginner or an extreme-sports devotee, we place "safety" and "freedom" on the same axis of the same coordinate system.
This is MUTU's commitment - innovation as our edge, solidity as our backbone, reliability as our bond; with the resilience of wood, we pursue a focused path. Every iteration is a guardian along the journey of extreme sports enthusiasts. - Founder, “木头”
BRAND PROPOSITION
Since our first generation of protective gear, MUTU has focused on two guiding principles: "Growth Rings" inward-digging deeper into materials, patterns, and manufacturing processes; and "Frame and Sinew" upward-delivering steady, stepwise performance gains. We answer with evidence and iteration, year after year. Every product upgrade must pass both laboratory validation and on-slope testing. MUTU has evolved from a single protective model into a brand covering the full spectrum of ski categories, and is the world's first to integrate compression apparel with a unified protection logic. We remain dedicated to developing trustworthy equipment for extreme-sports enthusiasts safeguarding both Safety and Freedom. For millions of consumers, MUTU is the strongest backing.
*INNOVATION: The first worldwide to propose and implement an integrated "compression apparel + protective gear" pathway-reframing the protection experience through a system-level approach of zoned compression, protection at key impact points, and freedom of movement.
*SOLID CRAFT: No inflated specifications, no jargon stacking. Materials, stitching, patterning, rebound, and low temperature performance are each grounded in empirical testing and real-world scenario reviews.
*RELIABILITY: Founded on rigorous environmental testing and continuous iteration-pursuing a "put-on-and-forget" sense of steady protection.
*SAFETY FIRST: Reinforced protection logic at critical landing zones, joint channels and glide paths, employing scientific energy absorption and pressure dispersion-so speed feels freer and confidence runs higher.
Sustainable Development Brand Philosophy
With a long-term design perspective, we consider sustainable development in the long term through product concepts, product functions, and responsible manufacturing.
Product Philosophy
*Unity by Design: Compression and protection are not stacked layers but two capabilities within a single piece of equipment-secure yet unrestrictive, protective yet motion-enabling.
*Zoned Compression & Free Joints: Calibrated to muscle loading and glide motion curves - effective compression where support is needed.
*Energy Absorption at Critical Points: For high-frequency impact zones-shoulders, elbows, hips, coccyx and knees — use energy-absorbing materials that retain resilience in low temperatures, combined with multi-layer architectures to achieve more balanced impact dispersion.
*Scenario-Driven Iteration: Let real-world extremes be the teacher-continuous refinement and forward progress.